What to Expect at the Apple Event on Monday

Apple banners are going up at the  Yerba Buena Center for the Arts in San Francisco ahead of Monday's event. Credit: 9to5Mac

Apple banners are going up at the Yerba Buena Center for the Arts in San Francisco ahead of Monday's event. Credit: 9to5Mac

Good morning. It's Friday, March 6th.

Here's what you should know today:

Apple is expected to reveal more about their upcoming smart watch at their first event of the year on Monday. The Apple Watch is expected to go on sale in April, starting at $349.


Good morning friends and readers, happy Friday! Apple’s first product launch of the year is set for Monday, and we will certainly hear more details about the Apple Watch. Here’s what else you can expect.

Apple first announced their smart watch last September, during the event where Tim Cook unveiled the iPhone 6 and Apple Pay. But details were sparse; we still don’t have any information about battery life, price or availability, for example. 

All of that should be addressed on Monday. As usual, Apple hasn’t commented on what they will discuss at the event, other than to say they’re calling the event “Spring Forward” — a reference to Day Light Savings Time, which will have us resetting our watches over the weekend.

The event will take place in San Francisco, at the Yerba Buena Center for the Arts. Earlier this week, people spotted a large tent going up outside the venue, likely a makeshift showroom where thousands of tech journalists will have a chance to get their hands on the Apple Watch after the presentation.

Earlier this year, Cook confirmed to investors that the Apple Watch was on course for an April release. The entry-level model of the device is expected to start at $349, but could go up quickly from there. Some reports are saying the 18 karat gold “Edition” model could retail for as much as $10,000.

While the Watch will take center stage, Apple may have another product or two up its sleeve. Rumors of a larger iPad and an updated “retina display” MacBook Air have been swirling online for months. iTunes is also set for a major transformation into a Spotify-like streaming music servie.

What are you looking forward to seeing on Monday? You can let me know on the tech/today Facebook page.


Drew Rapp

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