Google Launches "Android for Work"

With "Android for Work," work-related apps are marked with a special badge, Credit: Google

With "Android for Work," work-related apps are marked with a special badge, Credit: Google

Good morning. It's Thursday, February 26th.

Here's what you should know today:

Google's new "Android for Work" program separates work and personal apps into two distinct profiles, allowing employees to monitor work-related apps without seeing personal data.


Good Thursday morning to you. It’s bring your Android device to work day. Here’s what you should know about Google’s new “Android for Work” program.

Officially launched yesterday, Android for Work allows users to separate data and apps into two distinct profiles: work and personal. It’s a program aimed at encouraging large companies to feel more comfortable with employees using personal Android devices at the office.

Work apps are marked with a special badge, isolated from the rest of the phone and can be securely managed by employers. Any app not designated with the work badge remains personal, and your employer isn’t able to access any of its data.

Large enterprises, like the early-adopter accounting firm PWC, will be able to set up their own app stores with programs curated for their employees. Google has also been building a suite of business-ready apps over the past several years, including mail and calendar apps that integrate with Microsoft Exchange.

Apple has taken a different approach to attracting users in the corporate environment. iOS also allows businesses to secure the apps and data on their employee’s devices, but users can not keep separate work and personal profiles on the device. It’s all or nothing: either your employer has access to the data on your device, or they don’t.

Android for Work requires the Android 5.0 Lollipop or later. For users running older versions of Android, Google has created a limited-functionality “Android for Work” app that can be downloaded from the Google Play store.


Drew Rapp

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