New Pebble Smartwatch Breaks Kickstarter Record

The new Pebble Time is the first smart watch from the company to feature a color e-ink display. Credit: Pebble

The new Pebble Time is the first smart watch from the company to feature a color e-ink display. Credit: Pebble

Good morning. It's Wednesday, February 25th.

Here's what you should know today:

Watch out, Apple. Pebble Time just became the fastest funded project in Kickstater history, raising more than $1 million in half an hour.


Good Wednesday morning to you. The launch of the Apple Watch is right around the corner, but another smartwatch just became the fastest funded project in Kickstarter history. Here’s what you should know.

Pebble Time is Pebble’s fist new device since it introduced the Pebble Steel smartwatch over a year ago. The new watch is a little bit faster, a little bit slimmer and now comes with a color display, but it largely sticks to what made Pebble watches so popular in the past: its low (sub-$200) price, excellent 7-day battery life, and compatibility with both iOS and Android.

The company launched its first smartwatch on Kickstarter in 2012. Last time around, Pebble raised over $10 million in two days on the crowd-funding site—making it the most funded project in Kickstarter history.

When Pebble Time was posted on Kickstarter yesterday morning, the watch soared past its fundraising goal of $500,000 in minutes. Half an hour later, it has become the fastest project to raise $1 million ever. As of this morning, the device is well on its way to raising $10 million in under 24 hours.

Early backers were able to reserve a Pebble Time, which is due out in May, for $159. The device is now available for $179 on Kickstarter, and will retail for $199 when it hits shelves this spring. It comes in black, white and red.

The Pebble Time isn’t a high-powered super watch like competing devices from Apple and Samsung. It instead features an e-ink display that’s controlled with buttons along the side (read: it’s not a touchscreen). Still, it’s user-friendly interface makes it easy to check notifications, dictate emails using the built in microphone, and more.

You can read a full review of the Pebble Time by Lynn La on CNET. Or, check the device out for yourself on its Kickstarter page.


Drew Rapp

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