Everything You Need to Know From The Apple Event

Apple CEO Tim Cook revealed more details about the Apple Watch at an event in San Francisco yesterday. Credit: LA Times

Apple CEO Tim Cook revealed more details about the Apple Watch at an event in San Francisco yesterday. Credit: LA Times

Good morning. It's Tuesday, March 10th.

Here's what you should know today:

The Apple Watch is coming April 24th, and will retail from $349 to over $10,000. You can try it on in an Apple Store stating April 10th. The company also announced a new ultra-thin $1,299 MacBook.


Good Tuesday morning. Apple answered all of our questions about the Apple Watch at their “Spring Forward” media event yesterday. The company also unveiled a new featherlight MacBook. Here’s what you should know.

Let’s start with the answers everyone was waiting for: The Apple Watch will go on sale on April 24th, with pre-orders and in-store try-ons starting April 10th. The Apple Watch Sport, the least expensive of the three collections, will begin at $349 for the smaller 38mm version and $399 for the larger 42mm version.

The stainless steal Apple Watch collection starts at $549 (or $599 for the larger version) and quickly goes up to $1,049 depending on which of the accompanying wristbands you choose. And the 18-karat gold Apple Watch Edition, well, forget about it. The high-end collection starts at $10,000.

Starting in April, Apple Stores around the world will be introducing new tables with all 22 models of the Apple Watch below a sheet of glass, and offering in-store previews where customers can make reservations to try on the devices.

Apple’s event yesterday focused primarily on the Watch’s three main features: time-keeping, communication and fitness tracking. CEO Tim Cook also confirmed that the device requires an iPhone 5 or newer to use, will have its own App Store, and should get a full day out of a charge.

The company also unveiled a new, ultra-thin MacBook that will go on sale in gold, silver and Space Gray next month for $1,299. The new “Retina-display” laptop is significantly thinner and lighter than the MacBook Air and comes with a redesigned keyboard and trackpad. The trackpad supports the same pressure-sensitive “Force Touch” and haptic feedback technology announced in the Apple Watch.

The MacBook Air got a speed boost while retaining its low price (and low-resolution display). It still starts at $899 for the 11-inch model. Meanwhile, Apple announced the 13-inch MacBook Pro will also start shipping with the “Force Touch” trackpad.

Finally, Apple TV saw its first price drop in years—it now costs $70. HBO announced their new no-cable-required streaming service, HBO NOW, will premier exclusively on Apple TV and iOS devices just in time for the new season of Game of Thrones on April 12th.


Drew Rapp

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